Google’s art director Matthew Cruickshank has lifted the lid on his career as the artist responsible for the eye-catching daily doodles that adorn Google’s famous logo.

He was the host for a sketching masterclass for Young Designers at the Superyacht Design Festival during the Design and Innovation Awards 2020.

Matthew Cruickshank’s How to Design Superyachts like a Google Designer Top Tips

• Always focus on detail
• Don’t forget the bigger picture
• Keep things in proportion
• Crystallise ideas using the post-it note test
• Trust your team and use them
• Immerse yourself in the client’s lifestyle and environment
• Don’t be afraid to make mistakes