Sketching masterclass 2020 – Google art director Matthew Cruickshank
Design and Innovation Awards - Superyacht Design Festival - YDOY 2020

Sketching masterclass 2020 – Google art director Matthew Cruickshank
Design and Innovation Awards - Superyacht Design Festival - YDOY 2020
Google’s art director Matthew Cruickshank has lifted the lid on his career as the artist responsible for the eye-catching daily doodles that adorn Google’s famous logo.
He was the host for a sketching masterclass for Young Designers at the Superyacht Design Festival during the Design and Innovation Awards 2020.
Matthew Cruickshank’s How to Design Superyachts like a Google Designer Top Tips
- Always focus on detail
- Don’t forget the bigger picture
- Keep things in proportion
- Crystallise ideas using the post-it note test
- Trust your team and use them
- Immerse yourself in the client’s lifestyle and environment
- Don’t be afraid to make mistakes