Anna Borla

Sketching masterclass 2020 – Google art director Matthew Cruickshank

Design and Innovation Awards - Superyacht Design Festival - YDOY 2020

Sketching masterclass - Google art director Matthew Cruickshank

Sketching masterclass 2020 – Google art director Matthew Cruickshank

Design and Innovation Awards - Superyacht Design Festival - YDOY 2020

Google’s art director Matthew Cruickshank has lifted the lid on his career as the artist responsible for the eye-catching daily doodles that adorn Google’s famous logo.

He was the host for a sketching masterclass for Young Designers at the Superyacht Design Festival during the Design and Innovation Awards 2020.

Matthew Cruickshank’s How to Design Superyachts like a Google Designer Top Tips

  • Always focus on detail
  • Don’t forget the bigger picture
  • Keep things in proportion
  • Crystallise ideas using the post-it note test
  • Trust your team and use them
  • Immerse yourself in the client’s lifestyle and environment
  • Don’t be afraid to make mistakes

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